What does Cozumel real estate have to offer buyers? This beautiful island on Mexico's Caribbean coast offers a variety of property options, ranging from quaint homes in town to lots in environment-friendly developments, to luxury condos in new developments on the beachfront. Here's a small hand-full of Cozumel MLS listings, demonstrating some of the variety in prices, styles and locations.

For $38,000 buyers can have a lot, at a short trip out of town into Cozumel's lush natural surroundings in a new development that is as of yet free of construction. The lot is on a corner and is 82 x 98 feet, for a total area of 8072 square ft. The lot provides a lot of potential for anyone wishing to build a eco-friendly home, and live in close contact with nature in a "greener" community.

A quaint, Mexican-style home right in the heart of town can be found for as low as $75,000. Homes a short walk from the oceanfront can include gardens with tropical plans, fruit trees and beautiful bougainvilleas bushes.

Stepping up a price range, exclusive condos on some of the most beautiful beaches of the Mexican Caribbean for around $250,000. For this price buyers will enjoy a short walk to restaurants, bars, movies, clubs. The condos themselves will usually include pools, tennis courts and maybe even a gym and spa. Everything else is nearby, including a pier, scuba diving areas, sailing, windsurfing, golf, shops and much more.

An elegant, luxury home with 5000 sq. ft. of construction and professional architectural design, including four bedrooms, a bathroom for each, and amenities such as a jacuzzi, central air-conditioning, a private pool and a large yard (4500 sq. ft. lot) will sell for around $650,000 U.S. A few price reductions still left over from 2009 provide some opportunities as low as $500,000.

These are only a small sample of the variety in Cozumel real estate. To find the property perfect for you, search a through, well compiled internet Cozumel MLS listing, and contact a knowledgeable and experienced agent to present the best possibilities to you.

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The single most important job for a real estate agent is getting real estate leads. What do you do next after having done all the hard work to generate real estate leads? After leads generation, the next step is to generate a response, a favorable one if possible, from the leads.

The main struggle here is to motivate people to initiate that significant first conversation. Not everyone is interested in being pushed or ambushed into making a hasty decision especially when it is concerning something as valuable as real estate. For real estate agent leads, it's important to understand the primary concerns that people have regarding real estate agents and ensuring that you can put their doubts to rest. Here are some things you can do in order to achieve this:

Creating Awareness: this is critical. Any real estate agent can only be contacted if they are easily accessible. To achieve this, you must be visible. People should know you exist. Your business should be easily noticeable and one way to enhance this is via the Internet. Greater visibility over the Internet means more and more people who are looking for a good real estate agent will be able to locate you.

Furthermore, you can increase the brand value of your business, by publishing your articles in various article directories, newsletters, etc. Having created awareness and become more visible, you will be able to generate real estate leads.

Creating a Value: like in any other business, your 'perceived value' is of prime importance as a real estate agent. If people perceive you as being valuable, they will want to engage your services. There are many ways to enhance your value in the eye of the public.

Building Trust: besides creating awareness, visibility and value you will also have to inspire trust among your target market. This approach will help you overcome initial hostility and skepticism and people will be more open towards you.

Remember, these methods don't bring instant results. You will have to be patient and make constant efforts to convert real estate leads into listings using these steps. And your efforts are bound to pay off in the long run.

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Are you thinking about trying the services of a Virtual Stager?

Consider your options carefully. Staging is unregulated but specialized field of expertise regarding many factors, including, but not limited to, the target demographic, architecture, location, and the amenities a property offers. Unregulated means there is no authority to oversee the education and qualifications of someone who wants to call themselves a stager, virtual or otherwise. Virtual Staging is a specialized field within the staging industry. It basically breaks down into the insertion of design ideas onto an existing image of a room or exterior of a house.

How one decides which ideas to use is crucial to the overall impression a virtual staging image makes to buyers. Experience separates the wheat from the chaff. Anyone can insert images and propose ideas for staging onto a photo with any Photoshop program...anyone at all. However, experienced, professional stagers are not just anybody. They are keenly aware of what ROI (return on investment) a project offers. They are purveyors of cost-effective ideas that can enhance a property in the exact way that follows ever-changing buying trends. Translating real-life Staging skills to the Virtual Staging Arena are crucial to showing a buyer not only what is possible potential a property holds, but how to depict that potential in a straightforward, highly desirable, and cost-effective way. Virtual Staging is marketing, but it has an unmistakable relationship to the art of revealing an instinctual verdict of value about a property. There is more to it than Photoshop + Furniture = Staging. If you are considering sourcing a quality virtual stager, consider these tips:

Do they have actual experience in the field of Staging?
Do they offer Traditional Staging as a Service?
Do they have any Staging Education?
Are they affiliated with any reputable staging associations, such as RESA or the IAHSP?
Does their portfolio reflect a clear sense of design skill and execution of actual staging rules and concepts?

There is so much more to staging than simply photoshopping arbitrary furniture, art, and accessories onto a photograph. True staging addresses more issues than just offering ideas for furnishings and decor. Actually, experienced stagers understand quite well that staging has very little to do with furniture and accessories. It has to do with eliciting a response to make a long-term financial commitment, and savvy buyers are desperately seeking reassurance that they have chosen well. Excellent staging delivers this reassurance, and Virtual Staging allows this bonding to occur without the distraction of physical items on the property.

Quality staging encompasses a myriad of skills and fields of study, including architecture, style, layout, demographics, color theory, ROI knowledge, product knowledge, DIY project experience, current trend awareness, and a strong ability to create dynamic flow to tell a story about what life could be like living at that particular property, with a little time and investment on the part of the future buyer. So, do your homework to determine whom you are hiring to Virtually Stage your listing. Just like a good Real Estate Agent, a quality Virtual Stager should have plenty of obvious signs that they know what they are doing and exactly how to achieve maximum impact to project the most desirable qualities to get your property sold. Proven staging experience in the real world is crucial to insure the decisions made on your property's behalf in the virtual world are based on sound staging principles.

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Google has expanded again, this time moving into the world of real estate--or at least real estate listing services. Their website, called Google Base, launched in November 2005, and lists properties for sale, which can be uploaded free. Home buyers can narrow their search by typing in particular areas, such as "San Francisco real estate."

Although the information isn't nearly as complete as the typical MLS listing, the new Google service allows buyers the opportunity to search with more anonymity than most similar sites. Before Google Base, viewers were generally asked to reveal personal information before they were given a chance to look at properties, and that information was then used as leads for agents.

It's a free advertising vehicle for agents, similar to Realtor.com, but doesn't offer nearly the choices of the actual MLS. However, the site has been up and running for less than a year, so it's yet to be determined what the site will eventually look like, in terms of the number of properties and the site's overall features. For instance, buyers can currently narrow their search by ZIP Code or county, but it's not yet possible to search specific neighborhoods within a target area.

Perhaps the biggest change is that buyers can search for real estate listings through Google itself, rather than having to go onto the World Wide Web for information. The basic concept is similar to craigslist--the popular site that allows people to buy and sell goods and services nationwide.

At the moment, only properties that have been uploaded by agents appear on Google Base, but time will tell if Google will expand the information to include properties that have been "spidered" from World Wide Web listings on other sites. There will likely be a considerable amount of debate as to whether information that's traditionally been held solely by the MLS will ultimately become accessible to all home buyers. If the trend toward open access continues, it's possible that home buyers will gain access to what has previously been available only to real estate agents.

Eventually, the MLS may finding itself needing to enter into some sort of partnership agreement with Google Base, that is, unless they decide to team up with one of the other two search engine giants, Yahoo or MSN. Only time will tell how this latest Google venture will play out, but as always, it will be consumer demand that dictates the final outcome.

It seems as though real estate agents haven't taken to Google Base in all areas. In a search for Lake Elsinore, California, few of the listings available on MLS came up on Google Base. Interestingly, Trulia.com uses the Google Base map and more properties came up listed on Trulia.

Copyright © 2006 Jeanette J. Fisher

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