Are you thinking about trying the services of a Virtual Stager?

Consider your options carefully. Staging is unregulated but specialized field of expertise regarding many factors, including, but not limited to, the target demographic, architecture, location, and the amenities a property offers. Unregulated means there is no authority to oversee the education and qualifications of someone who wants to call themselves a stager, virtual or otherwise. Virtual Staging is a specialized field within the staging industry. It basically breaks down into the insertion of design ideas onto an existing image of a room or exterior of a house.

How one decides which ideas to use is crucial to the overall impression a virtual staging image makes to buyers. Experience separates the wheat from the chaff. Anyone can insert images and propose ideas for staging onto a photo with any Photoshop program...anyone at all. However, experienced, professional stagers are not just anybody. They are keenly aware of what ROI (return on investment) a project offers. They are purveyors of cost-effective ideas that can enhance a property in the exact way that follows ever-changing buying trends. Translating real-life Staging skills to the Virtual Staging Arena are crucial to showing a buyer not only what is possible potential a property holds, but how to depict that potential in a straightforward, highly desirable, and cost-effective way. Virtual Staging is marketing, but it has an unmistakable relationship to the art of revealing an instinctual verdict of value about a property. There is more to it than Photoshop + Furniture = Staging. If you are considering sourcing a quality virtual stager, consider these tips:

Do they have actual experience in the field of Staging?
Do they offer Traditional Staging as a Service?
Do they have any Staging Education?
Are they affiliated with any reputable staging associations, such as RESA or the IAHSP?
Does their portfolio reflect a clear sense of design skill and execution of actual staging rules and concepts?

There is so much more to staging than simply photoshopping arbitrary furniture, art, and accessories onto a photograph. True staging addresses more issues than just offering ideas for furnishings and decor. Actually, experienced stagers understand quite well that staging has very little to do with furniture and accessories. It has to do with eliciting a response to make a long-term financial commitment, and savvy buyers are desperately seeking reassurance that they have chosen well. Excellent staging delivers this reassurance, and Virtual Staging allows this bonding to occur without the distraction of physical items on the property.

Quality staging encompasses a myriad of skills and fields of study, including architecture, style, layout, demographics, color theory, ROI knowledge, product knowledge, DIY project experience, current trend awareness, and a strong ability to create dynamic flow to tell a story about what life could be like living at that particular property, with a little time and investment on the part of the future buyer. So, do your homework to determine whom you are hiring to Virtually Stage your listing. Just like a good Real Estate Agent, a quality Virtual Stager should have plenty of obvious signs that they know what they are doing and exactly how to achieve maximum impact to project the most desirable qualities to get your property sold. Proven staging experience in the real world is crucial to insure the decisions made on your property's behalf in the virtual world are based on sound staging principles.

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Money is tight in real estate and real estate sales offices are no exception. Even the large national brand offices are cutting back on expenses and the largest expense that they have is their advertising budget. They are all hurting and cutting back on what they spend.

For your property to sell effectively it needs to be priced accurately and to be exposed to the entire marketplace. If this is not done because the Realtor's office has financial constraints then they are doing you and your property a complete disservice.

Know one knows where that one perfect buyer for your property is going to come from and you cannot afford to let anyone squander away any opportunity.

Spend some time and check out the agent you are considering too hire. What do their current listings look like on the other Internet marketing sites such as zillow.com, Googlebase.com and point2homes.com.

Are the descriptions great, is the agents bio and picture complete, are there plenty of pictures and do they utilize at least eight to ten of these sites? Remember that most of these sites are free so all that is required of the agent or their office is some attention to details and if they do not handle this properly you need to wonder what else they might be missing.

Just as importantly because this is what the real estate office is actually going to need to spend some money on, you need to obtain an actual commitment as to where and how often your property will be advertised. This includes online newspaper advertising. Remember the majority or buyers use the Internet to search for property. Online newspaper advertising is a great vehicle to use. In most of the major newspapers it only costs about a dollar per day. So an excuse not use exactly what will cover your market is not acceptable.

The reason that you need an actual commitment is that the larger offices have set papers that they use because they buy their online newspaper listing space in bulk. They save money by limiting their ad placement to these certain publications. If your property is not located in the particular marketplace where their set bulk buying relationships are it does you little good. An ad in the Wall Street Journal might be impressive but is it really a draw for your property?

You as a seller need to prepare ahead of time and seek out which newspapers, large and small, serve your market area the most effectively. If you are not sure which newspapers cover your area then a good comprehensive source to start with is newspapers.com.

At listing time it is only appropriate for the Seller to demand that an advertising schedule be established and agreed to ahead of time.

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