Google has expanded again, this time moving into the world of real estate--or at least real estate listing services. Their website, called Google Base, launched in November 2005, and lists properties for sale, which can be uploaded free. Home buyers can narrow their search by typing in particular areas, such as "San Francisco real estate."

Although the information isn't nearly as complete as the typical MLS listing, the new Google service allows buyers the opportunity to search with more anonymity than most similar sites. Before Google Base, viewers were generally asked to reveal personal information before they were given a chance to look at properties, and that information was then used as leads for agents.

It's a free advertising vehicle for agents, similar to Realtor.com, but doesn't offer nearly the choices of the actual MLS. However, the site has been up and running for less than a year, so it's yet to be determined what the site will eventually look like, in terms of the number of properties and the site's overall features. For instance, buyers can currently narrow their search by ZIP Code or county, but it's not yet possible to search specific neighborhoods within a target area.

Perhaps the biggest change is that buyers can search for real estate listings through Google itself, rather than having to go onto the World Wide Web for information. The basic concept is similar to craigslist--the popular site that allows people to buy and sell goods and services nationwide.

At the moment, only properties that have been uploaded by agents appear on Google Base, but time will tell if Google will expand the information to include properties that have been "spidered" from World Wide Web listings on other sites. There will likely be a considerable amount of debate as to whether information that's traditionally been held solely by the MLS will ultimately become accessible to all home buyers. If the trend toward open access continues, it's possible that home buyers will gain access to what has previously been available only to real estate agents.

Eventually, the MLS may finding itself needing to enter into some sort of partnership agreement with Google Base, that is, unless they decide to team up with one of the other two search engine giants, Yahoo or MSN. Only time will tell how this latest Google venture will play out, but as always, it will be consumer demand that dictates the final outcome.

It seems as though real estate agents haven't taken to Google Base in all areas. In a search for Lake Elsinore, California, few of the listings available on MLS came up on Google Base. Interestingly, Trulia.com uses the Google Base map and more properties came up listed on Trulia.

Copyright © 2006 Jeanette J. Fisher

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You take one look at this blog and your already exhausted just thinking about how much work it will be to truly optimize your Google Places listing. Just filling out the form for the basic set up of Google Places is enough to make some people wish for 5:00 to show up. So, can I give you some basic, quick help for Google Places that will at least take care of the obvious and maybe get me on the outside MAP in easy cities for easy keywords. Here's that list:

1. Use the real name of your company. Add one or two keywords if your company name has no keywords in it. (eg. Trendy is the real name and they are a women's shoe store. Use Trendy Women's Shoes.

2. Use your real address and make sure it is the same everywhere it appears. Put the address on the front page of your website.

3. Use a local phone number, not and 800 number. Make sure it is the same number that appears on the front page of your website and elsewhere on the web.

4. When choosing the category for your company, use one that Google suggests for the top category. For the other four, use Google suggestions or make up your own.

5. Put up pictures. The first one should be a picture that will look good as an icon, as it will appear to the left of your listing on the inside MAPS.

6. Put up videos. They will help to make Google Happy. Use any video about what you do. Does not have to be a video you produced.

7. Use the additional information boxes at the bottom of the listing form. You can use links in these boxes to your blog, Facebook, etc.

8. Create a Coupon. Can't hurt. Might actually get some sales from them

9. Set up your business in a New Google Account. Don't put it in your personal Google Account, another business Google Account, or a 3rd party vendor's Google Account.

10. Get reviews. Lots of them. Ask friends, family, and your best customers to review you.

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Search functions are given information on the website of the foreclosure listing website. The following are some of the sites to search foreclosure listings.

Ad Type
Properties can be searched according to their ads, such as foreclosure, pre-foreclosure or for sale by owner.

City and State
Real Estate can search for a particular city and the states through the search option provided on-line foreclosure listing company.

NPA andCounty

Foreclosure listings online and search options for users with specific characteristics of postcode. You can also search for properties by county.

Bedrooms
You can further refine the results by number of bedrooms in each house.

Bathrooms
You can also search for a property with a number of toilets.

Price Range
You can use the properties in a particular area of research in prices in a company on-line listings of foreclosure.

ExpositionType
Listing sites also allow searches of properties in different types of property that is single-family homes, multi-family homes or town houses.

Ad in all 50 states
You can find properties in all 50 states on the sites of foreclosure listings.

Announced in DC
You can search for properties in Washington DC.

Ads in Puerto Rico
You can search for foreclosed properties in Puerto Rico.

Gives the number of county and cityAnnouncement

Online foreclosure listing sites offer the number of foreclosures, pre-foreclosures in your city or municipality.

The details of the foreclosure properties listed on the site

State
It shows the status of the property in a sense, if the property or REO FSBO then in the state before the break, as in standard or contract of sale.

Date of publication / Date of registration
Foreclosure listing websites online even display the date on which theThe property has been sent.

Property ID
Web site also shows the number of specific reference to property.

Price
Price of the property is also mentioned on the website.

Picture
Online ads also show the foreclosure of property, if and when available.

Full Address
Full address of the structure is also mentioned on the website.

Map
Foreclosure listings also add the feature map to locate a particular property or otherHomes in the area. Most sites in Google Earth or Yahoo Maps.

Several common attributes available on-line Foreclosure Listings
City, state, county, zip code, type of property (eg, independent, a mobile home or a town house), lot size, bedrooms and bathrooms, SQ. Year Standing

Equity shares
Social capital is estimated in the foreclosure listing sites.

Loan Information
Loan Information contains information on the loan, includingthe amount and value date.

Standard Amount
This information is also listed on the loan including the amount, date and value.

Legal Notices
Speak legal information, as the name of the Trustee.

Tax Information
Ad Services also provides information about property taxes.

Estimate
Estimate is also included in the enumeration of the site.

Seller / Listing Information
Listing all sites provide contact information such as name,Telephone number and name of the agent.

Auction Information
Property information provided auction.

Sales History
Sale of property of the story is also given on the website ads.

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